Hincapie Re-signs with Northwave

George Hincapie Resigns with Northwave


George Hincapie re-signs a two year contract to remain sponsored and support Northwave shoes. Northwave, the innovative Italian company, has partnered with George Hincapie to sponsor and supply him with cycling shoes till 2012. The recently crowned US Pro Champion has ridden Northwave Aerlite SBS shoes the past 2 cycling seasons with several important victories.

“To be affiliated with one the most recognizable and clearly classy American riders in our generation is an absolute honor. George brings unparalleled image and visibility to the Northwave brand”, says Brand Manager John McKone. “It’s one thing to have a high level pro athlete on our shoes, but George is on another level. His new team and US Champion jersey makes the partnership even sweeter”.

After being congratulated by Northwave on his 2010 Pro Road Championships, George responded, “Thank you… The shoes were part of it, for sure”. George also stated, “I am happy about continuing my relationship with Northwave… I believe Northwave’s are the most comfortable and highest performance shoes on the market”. While in transition from Columbia to BMC, Hincapie continues to ride and train on Northwave.

George has chosen to ride and compete in Aerlite SBS shoes for the past two seasons. His color of choice is the sharp white and silver design that gives him a clearly distinctive look.

2010 Northwave Razer- Velo New Tech Update

By Zack Vestal
Published: Nov. 25, 2009

* Article Extras
* Photos


The Northwave Razer mountain bike shoe promises to be lighter and more comfortable than its predecessors.

The fall trade show season is now just a distant memory, and 2010 cycling gear is already hitting the shelves. It’s never too early to start thinking about new toys for the coming cycling season, so we’ve got a roundup of a few tech items that caught our collective attention here. These are compiled from company press releases, because we’ve not got this gear in hand yet. But stay tuned, and we’ll try to cook up some actual reviews.
Northwave introduces 2010 Razer mountain bike shoe

Renowned Italian cobbler Northwave announces their new, top of the range 2010 Razer mountain bike shoe. It’s geared toward racers and elite riders as a lightweight, performance driven design.

Using experience from the Aerlite MTB series, Northwave designed an entirely new sole and upper for the Razer. With research and athlete input, Northwave’s 2010 top shelf shoe is lighter, offers a more supple upper and has a thinner carbon sole to bring the foot closer to pedal. These characteristics have been achieved without sacrificing ventilation or stiffness in the sole or support for the foot in the upper.

The new sole, dubbed “The Thin Profile Sole”, has a much lower profile in the outer sole itself. This reduced overall weight and permits an easier, more intuitive pedal interface. The outsole traction lugs are also improved, with dual-density rubber. One is a softer durometer for sure grip on all surfaces, while the other is firmer and gives excellent support and greater durability. This structural sole is supported by carbon layer that gives the shoe its overall stiffness, but at the same time is thinner than ones used in the past giving it lower foot-to-pedal stack height.

The all-new upper uses more supple materials and Northwave’s Aerator System for ample ventilation. There are no overlapping materials and the mesh is placed in key areas for maximum foot comfort. A new “Omega” heel cup gives the Razer superior heel stability and allows for cooling via rear air vents. Northwave continues to use its ASR2 instep closing system including the innovative S.B.S. buckle. This allows for a precise closure over the instep area giving the greater control and power transmission. The size range has also been lowered allowing for more women to step into the Razer.

The $250 Razer has already been in use on the World Cup MTB circuit with European Cross Country Champion Ralf Naf riding to victory and long-time Northwave athlete Jose Hermida, who both ride for the successful Multi Van-Merida MTB Team. It’s available in full sizes 37-47, and half sizes 39.5-45.5

On the Web: www.northwave.com

2010 New Product- Northwave Touring

Northwave introduces the Touring specialty cycling shoe. With the popularity of touring, that is the exploring of your world on a bike be it road or trail without the need to race and enjoyment of the journey itself. Commuting is also at the heart of the Touring with it’s easy fit and walk-friendly design.
Although the Touring is a casual riding shoe designed to give comfort and security on and off the bike, Northwave has included design specific features that deliver performance.
Starting with the new Touring Sole, Northwave has developed an incredibly light sole that offers excellent traction off the bike and gives superior support due to its 100% rubber sole and tread design. This gives the touring rider confidence to explore on and off the bike. SPD compatibility is achieved through a removable insert on the sole for those who use clipless pedal systems. A triple Velcro closure system over the top of the foot allows for a precise and easy to adjust upper. Ample amounts of ventilation through the patented Airflow System give the Touring excellent breathability in all climates. Northwave also uses the Ultra Y Heel to stabilize the heel (same as in the Aerlite Series) to achieve stability and heel hold down.

The Touring fills a position that is not available from any other brand- a touring/commuting specific shoe that is remarkably comfortable, efficient, and maintains distinct Northwave design!



Northwave Touring
99.99 USD
Sizes: 37-47

Northwave, North America
400 N. 34th St. #203
Seattle, WA 98103
206.762.2955

www.northwave.com

New Northwave Products for 2010

Northwave, the Italian-based cycling company, is proud to introduce its newest mountain bike shoe, The Razer. Northwave has been at the forefront of performance-driven design footwear and has not disappointed with the 2010 top gun model mtb shoe.

Using the experience of the highly successful Aerlite MTB series, Northwave has gone to the next level with a completely re-designed model including an entirely new sole and upper. With research and much feedback from athlete input, Northwave’s new top shelf shoe has been lightened, offers a more supple upper and has thinned out its carbon sole to bring the foot closer to pedal. This has been achieved with sacrificing ventilation or stiffness in the sole or support for the foot in the upper.

The new sole, dubbed The Thin Profile Sole has been given a much lower profile in the outer sole itself. This allows for a lower overall weight due to less material used and an easier, more intuitive pedal interface. The rubber in the sole now has two separate densities. One is a softer durometer for sure grip on all surfaces, while the other is a firmer rubber that gives excellent support and greater durability. This outer sole is supported by carbon layer that gives the shoe its overall stiffness, but at the same time is thinner than ones used in the past giving it a closer foot-to-pedal stack height.

The all-new upper is using much more supple materials and ample ventilation through the Aerator System. There are no overlapping materials and the mesh is placed in key areas for maximum foot comfort. There is also the new Omega heel cup that gives the Razer superior heel stability and allows for cooling via rear air vents. Northwave continues to use its ASR2 instep closing system including the innovative S.B.S. buckle. This allows for a precise closure over the instep area giving the greater control and power transmission. Northwave has also created a new footbed system which is truly three dimensional, perforation in key areas, micro fiber top sheet and a micro foam core for all day comfort. Size range has also been lowered allowing for more women to step into the Razer.

The new Razer has already been in use on the World Cup MTB circuit with European Cross Country Champion Ralf Naf riding to victory and long-time Northwave athlete Jose Hermida, who both ride for the successful Multi Van-Merida MTB Team.

Northwave Razer
249.99 USD
Sizes 37-47, Half Sizes 39.5-45.5

Nicola Cranmer Interview-

PROMAN Hit Squad director Nicola Cranmer gives an excellent interview with much insight on running a top level elite women's team. The Nor Cal-based team has been winning races all season across the country and even competes in Europe. Northwave has been the official shoe sponsor of the team since 2008. Check out the interview on the following link-
http://www.triplecrankset.com/2009/07/triple-exclusive-interview-with-promans.html

Boise Twilight Crit

If there is one criterium that is a must race or visit event it's the Boise Twilight Criterium. In a city that is more known for things other than bike racing, the city comes out for this race in droves- to the tune of about 20,000 spectators. Racing starts at about 4pm and goes till about 10pm with the men's Pro Race starting at 8:30 and raging full gas till 10pm. This year Northwave made the stop with a sidewalk expo on the bottom of the 2nd turn. While pulling double duty as the Cole Sport Elite Team tent, Northwave put out the goods to show and handed out stickers and cozies for the masses.
Much excitement in the race as Type 1 rider Michael Creed showed everyone why he has been a pro for so long. Taking flyer after flyer until a break finally went with about half of the race done. The two man break of Tyler Wren (Colavita) and Pete Latham (Bissel) were caught with at the last corner of the last lap. Type 1 executed a perfect chase/lead out the netted a 1-2 finish for the night- Ken Hanson and Aldo Ino Ilesic out kicking the remaining field of about 50 riders. Northwave athletes were active in the race and snuck into the top 20 for some prize money. Todd Hageman of Cole Sport Elite and newly signed Adam Carr of Ten Speed Drive/BH bikes were the top riders for Northwave. For most of the riders Boise was a stop over for this weeks Cascade Classic Stage Race in Bend, OR. As the top 10 finishers were mostly sprinters the remaining rides were using the race as a tune up for Cascade.

Look for an update on the Cascade race coming soon. Cheers.

Sea Otter Classic 09 Going Off!

This will be the Sea Otter that everyone will be talking about for years to come. The first in recent memory where the planets came into alignment and the weather cooperated in a HUGE way. Sea Otter has become much more than just a weekend of road races that I remember from 1995. It has morphed into the largest US-based consumer bike show where vendors can display and interact with their respective consumers. Even being the opening MTB racing for the US, both gravity and all things dirt, bikies arrive in droves to check it out, buy and be part of the scene. The crowds were ready to be wowed by the new product, insane racing/demos, even roadie racing with none other than Levi Leipheimer coming into town to win the Pro road race. New Northwave athlete Seamus McGrath showed up to pick up his new Aerlite SBS MTB Carbon for the cross country on Sunday. Incidentally, the heat felt by the early Sunday races caused the officials to shorten the pro race by 10 miles and made it a 28 mile event. Notable Northwave sponsor rider Chris McKay garnered a 10th place in the Cat 1/Expert mens cross country. Strong work Chris (he did the full 36 miles course).

Northwave flew the flag and entertained throngs of bikies showing the kicks and handing out goodies from the swag bag. Below I have included a new Tech Feature from Road Bike Action at Sea Otter. Check it out:

http://www.roadbikeaction.com/fly.aspx?layout=content&taxid=67&cid=1452


Will also post the event pics on our Face Book page, suprisingly called Northwave Cycling. Go to the page, add as a friend or fan and see what Sea Otter was all about.